We all have different ways of showing our emotions and venting stress especially when it comes to the topic about testing on animals. Now, a lot of people may only choose products that are vegan and not tested on animals but for one lady she took things a little further than most people ever would.
In 2012, Jacqueline Traide agreed to be “tested” or rather tortured in the window of a Lush shop on the busy streets of London. Lush makes cosmetic products that are 100% vegetarian, handmade, against animals testing and they also support ethical buying.
The demonstration was designed to shock people into what actually happens in those animal testing labs and she wanted to make people think twice about where they buy their cosmetics from.
Jacqueline put her heart and soul into the demonstration and agreed to be experimented on even if it hurt, even if she cried and even if she begged them to stop because the pain was so excruciating. She didn’t want them to stop.
A skin coloured suit dehumanised Jacqueline and devices that were actually used in laboratories were used in the demonstration. This went on for a whopping 10 hours, poor Jacqueline must have been so mentally, physically and emotionally drained by the end of it.
A device was fitted to her mouth that allowed the guy in the white suit to force feed her until she choked and gagged, she was injected with cosmetics and she had a portion of her hair shaved off.
Passers by were shocked, horrified and upset by the demonstration but that was the point, to shock people into the reality of what is going on to thousands of animals everyday.
Tamsin Omond, the Lush compaign manager stated
“The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.
The difference is, it’s normally hidden. We need to remind people it is still going on.”